About
The-Underline is the outcome of a fashion experiment. An experiment that began as a concept for a swimwear line in our head. A concept that soon became real and filled the shelves of our favorite stores. With this success came the realization of a problem. The more we sold, the more we made. More plastic, more synthetic fabrics, more water waste from dyes, more packaging, more emissions from transportation of materials and shipping to customers. More problems for the environment. So we decided to be less. We decided to stop.
We studied. We became certified. We began working with clients and brands to make their collections the right way. For us, the right way means leaving as little impact on our Earth as possible. The right way is examining every step and decision in the process to create ethically produced goods.
We started in fashion as outsiders. We knocked on doors and tracked down phone numbers for every single partner in our supply chains. We did this knowing we would make mistakes and knowing that we were learning as we go. Those lessons we learned inspired our advocacy for sustainability. Those experiences are the foundation of the knowledge that we share with our clients.
The-Underline builds sustainable fashion brands.